A brief is a gift to your future self. It turns vague hopes into a document professionals can respond to intelligently.
Minimum viable brief
- Project type and primary goals
- Address or city/metro
- Own / under contract / searching
- Budget band for construction
- Timeline pressure
- Must-haves and deal-breakers
Optional but powerful
Photos, sketches, inspiration links, family or user needs, accessibility requirements, sustainability targets.
Tone tips
Be honest about budget anxiety and indecision. Professionals prefer truth to performative certainty.
What not to do
Send twenty contradictory Pinterest boards with no priorities. Edit to themes.